Area of Distribution  
The distribution network covers the revenue districts of Dakshina Kannada, Udupi, Uttara Kannada, Chikmagalur and Shimoga. The brand has withstood all types of competition and continues to be the market leader for more than 45 years. Mala Traders has also branched with a business unit in the neighbouring state of Kerala catering to the needs of the people of the border district of Kasaragod. It was established mainly for the distribution of “We Two�?matches and it has achieved a sales turnover of over 6 lakh matches per month.